A Different Approach to Bike Sharing


The sharing economy is taking off in cities everywhere, but it doesn’t have to be limited to large metropolitan areas. Whether you’re an entrepreneur, private property owner, or municipality, the benefits of delivering shareable products and services to your community are incredibly important for tourism, cultural vibrancy, lowering pollution levels, and generating local revenue.

Koloni was founded in a small town and sees the benefits of keeping local economies alive by creating smart, connected, and engaged citizens. We believe these products can reach communities of every size and at every price point, and should not have to be limited to urban areas.

We view ourselves differently than other mobility-sharing companies currently operating in the United States. At this moment, big name brands will plant their bikes or scooters in a city and rely on consumers to help provide daily maintenance, charging, and mechanical upkeep. Most of their operations are kept in-house, which makes products very difficult to manage at a distance. These operations are not sustainable in a number of ways. Companies burn through capital and declare bankruptcy, bikes are strewn across cities, creating hazardous conditions for drivers and pedestrians, and some companies go through bikes so fast they are filling landfills. Most importantly, localities are not able to manage the systems or generate revenue because they have no ownership.

Koloni has chosen sustainability and transparency as it’s primary goals. After acquiring a fleet of bikes from a large competitor, we are now able offer low-cost leasing options, starting at $30 a month, that make bike sharing accessible to those who cannot dedicate the many thousands of dollars typically necessary for launching these programs. Our refurbished reCycle bikes can now be used and appreciated instead of ending up in landfills.

We believe transfer of hardware ownership is necessary because we want to provide owners with great technology and products while keeping our operations minimal. This is possible by allowing owners to use our technology for a small fee, have the ability to assess their operational needs with our management software, and create their own unique fee structures. This allows owners to manage revenue and scale their operations as they see fit.

Shareable products promote tourism and social capital by creating the ability to interact with the material environment.

Shareable products promote tourism and social capital by creating the ability to interact with the material environment.

Connecting technology with physical products that a person may not need to own, but may still want access to, is a sure step to creating a cleaner city, a strong local economy, and socially connected residents. If you are an avid cyclist, you may want to invest the time and money it takes to provide regular upkeep and storage. If you are a lover of tennis, by all means… buy a tennis racket and ball! If you have a passing interest in these things and do not want to waste time and money storing equipment for 9 months out of the year or throw it away when you are finished with it, you would probably find a shareable product worth it for both the practical and environmental consequences.

If you’re interested in building a business, improving your citizens quality of life, promoting tourism, or enhancing social capital, investing in shareable products are incredibly forward-thinking ways to make it all happen. Get started today.

Brian Dewey