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What are smart parks? This is such a new term to the industry but it's important to know as there are many benefits from having a smart park. By encorporating technology into your park, you can begin collecting data on user demographics, frequency of use, time of use, and much more. 

Why is this data so important? 

If you know who your customers are, you can better serve them. By knowing the demographics and when the parks are being used, you can cater future projects to leverage these users. This can also be helpful for attaining funding for future projects. If you can provide data on how often the park is being used and by who, the funding process can be much easier. You'll have a huge competitive advantage over other projects.